Game publishers are usually the early adopters in all aspects of mobile, with new features and monetization models that then spread to other verticals.
Source: App Annie: 5 predictions for mobile app and gaming success in 2020

Game publishers are usually the early adopters in all aspects of mobile, with new features and monetization models that then spread to other verticals.
Source: App Annie: 5 predictions for mobile app and gaming success in 2020